Japanese Market Research and Analysis

In today’s ever-changing market, new competitors and shifting consumer needs are always on the horizon. At Funai Consulting, we believe that having access to accurate market data can empower businesses to confidently explore new opportunities while strengthening their existing operations.

We frequently receive inquiries from overseas regarding the growth potential and characteristics of the Japanese market, including distribution channels, unique cultural aspects, and customer preferences. Funai Consulting, with its unparalleled strengths in the SME sector, engages industry experts specializing in segmented markets to conduct in-depth research. With a robust track record in market analysis, we not only provide comprehensive research but also support the formulation of effective strategies based on our findings.

 

 

Key Situations Where Market Research is Essential

① Identifying Target Markets
When entering a new business sector, understanding the size, growth potential, and dynamics of the target market is crucial for determining viable entry points.

Market Research Output

• We conduct biweekly meetings to review and discuss project progress, ensuring transparency and collaboration.

• The final deliverable will be a comprehensive report in English, detailing our survey findings and analysis.

 

 

Government Related Achievements

Fukushima Soso Reconstruction Promotion Organization/Knowledge Accumulation and Deployment Project

We have developed a methodology that transforms tacit knowledge—often personal and implicit—into explicit, visible knowledge. This enables even less experienced experts to provide high-quality support.

 

Mie Prefecture / New Business Models and Other Business Transformation Promotion Project in the COVID-19 Market

We leveraged our extensive industry expertise, consulting experience, and best practices drawn from our wide network of management leaders within SMEs nationwide to create accessible content for those navigating business restructuring or model transformation. Our support extended to strategy implementation, including the development of engaging video content, all of which has received high praise from Mie Prefecture.

 

Other Notable Achievements

• Small and Medium Enterprise Agency (2020): Conducted a comprehensive seminars for SMEs, focusing on management challenges in the region.

• Regional and SME Key Person Study Groups: Planned and executed eight sessions for officials from the Ministry of Economy, Trade, and Industry and the Small and Medium Enterprise Agency.

• Human Rights Awareness Project (FY2021): Organized a series of ten seminars for domestic SMEs, led by expert instructors on themes such as Business and Human Rights, Information Security, and Governance & Compliance.

• Fukushima Soso Reconstruction Promotion Organization (2016-2020): Provided hands-on support to disaster-affected businesses in the Fukushima Hama-dori region and developed a support scheme prototype for nationwide rollout.

• Industrial Recovery Support Project (2022-Present): Delivering hands-on support for new product development and market expansion for businesses in Iwate, Miyagi, and Fukushima Prefectures.

• Mie Prefecture (2021): Created a guidebook and video content to promote business restructuring and transformation in response to COVID-19, alongside organizing seminars.

• SME College Project (2019-Present): Jointly planned and executed approximately 100 seminars annually on COVID-19 responses.